Influencer Marketing
From starting under an influencer in Austin at just 19—before TikTok trends and pandemic pivots—to building programs from the ground up and eventually leading influencer strategy at a global public corporation, I’ve lived this industry from every angle.
I’ve managed budgets spanning Series B startups to public companies, always tailoring campaigns to specific goals and grounding strategy in data. KPI-driven and results-obsessed, I know how to connect the right partners to the right brands at the right time.
Why The Margket? My approach is both scrappy and strategic—blending best-in-class industry practices with creativity, agility, and a deep rolodex of trusted influencers, creators, athletes, agencies, and managers. Whether you’re an emerging brand or an established player, I craft influencer campaigns that don’t just generate buzz—they drive impact.
Influencer Marketing is the heart of The Margket.
Case Study: Alto
As the sole lead of Alto’s influencer marketing channel, built creator partnerships that became the brand’s #1 marketing acquisition channel and #3 driver of app downloads.
Blending paid activations with evergreen organic relationships, I drove measurable gains in retention and LTV by capturing the brand’s essence through authentic voices.
Delaney Rowe @delaneyrowe
Emily Schuman @emilyschuman
Joey Zauzig @joeyzauzig
Almost Friday @almost.friday x Friday Beers @friday.beers
Case Study: Beyond Meat
Spearheaded influencer strategy during Beyond Meat’s recipe overhaul, launching a dual gifting + paid program that grew impressions 500% in six months.
By shifting from high-cost celebrity deals to a network of nano and micro influencers, I maximized ROI and reframed the brand narrative. The result: 150%+ quarterly lift in awareness and retailer-specific impact—plus an organic Kim Kardashian shoutout that amplified momentum nationwide.
Serena Kerrigan @serenakerrigan
Auds & Ends Art
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Vandelay Hospitality Group
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Baronessa Jewelry
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Auds & Ends Art • Vandelay Hospitality Group • Baronessa Jewelry •